When I wrote on my facebook profile that I am a blogger, I got many comments from my friends who were at sea as to whom a blogger is and what blogging is all about. It looked weird to them! Most Ghanaians have never heard of blogging or what a business blog can do for them,so today I decided to write on the benefits of a high quality blog and why every business in Ghana should at least have a blog.I must confess, I read a lot of articles from Ghanaian Bloggers and their posts are very impressive, what is left is to form an active community of Ghanaian Bloggers to brand Ghana online! What do you think?
What is a Blog?
Well, if you do not know what a blog or blogging is,blog or weblog is just a platform where you published articles online on a product you are offering or a service you want to deliver. It also is the art of writing regularly on topic or field of interest with the view of sharing them with your audience or people in the same niche. This means you can blog on anything, football,arts, Ghanaian entertainment Industry, Ghanaian history and culture, Ghanaian businesses or just anything Ghana or a passion you have in a chosen field.
What do you need to be Blogger?
All that is required to get started in the blogging community is good communication skill, a flair for writing and a computer with internet connection.
If you are a business who wants an online presence, maybe you should considercreating a blog and start posting on it. Well, if you do not know how it is done, or need an expert to handle those needs, just callTHE THINKERS' INK and we would do that for you free of charge.
Benefit of A Blog
So what are the benefits of having a blog? Or what benefit does your company derive if it embeds a blog in their website or just simply create a blog on any blogging platform?
Search-engine Friendly
Blogs get indexed and ranked in search engines faster than static HTML sites. One way to increase the traffic to your business website is to add a blog.
Interactivity
Because a blog has many features that allow your readers to interact with you and with each other, a blog is an effective tool for building a community of like-minded individuals who are all interested in your field. They make the ideal prospects, because they’re already tuned into you.
Share-ability
Blogs have functionalities that make it very easy for you and your readers to share links to your blog posts. For example, you could link your blog’s RSS feed to your Twitter, LinkedIn and Facebook accounts. Your readers could share the link to your blog post with a click of a button.
This makes it much easier for you to reach new audiences and tap into other people’s social networks.
Easy to Use and Customize
Most blogging platforms, such as WordPress, are much easier to use than plain HTML site builders. They come in templates that look good and have plenty of features right out of the box. At the same time, some templates are fairly easy to customize, even for those of us who don’t know any coding. Blogs have made web masters obsolete.
Multimedia
It’s also easy to add multimedia elements to a blog. These may include photo galleries or slideshows, audio recordings, and video. You can display your Flickr or Facebook albums automatically on your blog. You can also easily embed YouTube videos — yours or other people’s — into your blog.
Inexpensive
You can get a blog up and running for under $10 a month, at The Thinkers’ Ink for writing contents for your blog ,that is if you need a good web content writer or are too busy to write. You can no longer make the excuse that you can’t afford a blog.
Authority
A good blog will help establish you as an authority in your field. What better way to demonstrate your expertise in a subject than to publish content-rich articles on your blog regularly for months or even years.
Opportunities
An established blog will attract plenty of potential partners and other opportunities for you. These may include advertisers, joint venture partners, speaking engagements and other opportunities to reach other people’s audiences, and even paid consultancies and gigs.
What Next?
To you want to build credibility and authority in your chosen field? Or perhaps you have created a blog and need someone to write content-rich articles for you? Contact THE THINKERS' INK and we would help take your business to the next level. The Thinkers’ Ink, Thinking Solutions, Transforming Generations.
Most people in Ghana think everyone is on Facebook, they get surprised and would likely jump out of their beautifully made Ghanaian clothing , if you tell them you are not on Facebook and don’t care about all that social media gimmicks. While we Web professionals may assume that virtually everybody is using social media these days it’s far from the truth. People use social media but businesses don’t.Ghanaian Business have no idea what facebook can do for their companies and even go to the extent of banning the use of social media like facebook in workplace. To the management of many a business it is just a waste of time and resources. A recent study shows that 94% of businesses actually do not use social media. Not using social media in Ghana in the 21st century is like saying you don’t need a car at workplace because you can walk to where ever you need to go , be it official or personal.Or saying that whenever you need to talk to client you can walk all the way to his place of abode so there is no need to get an office phone. Funny, isn’t it?
So of course another study shows that those businesses not using social media fail to compete.We are in a very competitive world, at the battle for space and attention is not being fought only on land but has migrated to the world of www.
What is the Solution?
We , are The Thinkers' Ink believe in your company. We believe we can help you create the necessary attention and influence that your business need, with focus on Ghanaian businesses.We want to give you 10 reasons why your business should use social media, and is our hope that Ghanaian Business would take lessons from this blog post and take the step in the right direction.
Get feedback: If you are on any social media platform like faceboook, Twitter and linkedIn, you can get feedback from your clients who in one way or the other have come into contact with your business. This would enable you restructure or strengthen the services and products offered in the near future.
Offer discounts: Once you have an account on Facebook or Twitter or even before you gain a significant following the best thing you can do is offering discounts. People will follow you then and they also will buy. Dell has been selling computers on Twitter for years and your Computer or mobile phone shop can do the same.
Spread the word: Tell the people about you and your business once you have established a connection with your following by getting attention over and over again and again. Announce changes in your organization, promote your next appearance at a conference or introduce a new product or an improved services to all.
Watch the competition: In case you are not on social media your competition probably already is. You can watch their steps and try to learn or mimic them. As long as they excel on social media you have to do that. Than you can just watch them like you watch your overall industry and mentions of your brand. Google Alerts is your first love to do it but plenty of other tools assist you here.
Build networks: Social networking sites like LinkedIn would help you build and grow more networks in your industry, who could offer you supports and share information that could change the phase of your business. Great networks can also extend the boundaries of your company from the local level to international. Trust me, it works.
Develop your Brand: Social media platform is a great way of branding your business. It is more than the logo of your company. What you offer your clients by way of services would go a long way in ensuring the credibility of your business and what it seek to achieve, online branding is the new way of getting things done.
Say Thank You: Social media is a great way of saying thank you to your clients, you can send them an ecard or a virtual gift and they would forever remain grateful to you.
Well, I promised to give you 10 reasons why I think your business should consider social media, but since 7 is a perfect number in Christiandom, I think you are filled now. If you need more help on how you can send your business online using social media, especially if you are a Ghanaian Company, why don’t you consider calling The Thinkers’Ink, we are the business solution expert for Ghanaian Business. We would take your business from the ground into the information superhigh way, in a flash of seconds. What’s more! All our Services provided at The Thinkers’ Ink is absolutely FREEEE....…..
The Thinkers’ Ink.. Thinking Solutions, transforming Generations.
So what are the benefits of having a blog? Or what benefit does your company derive if it embeds a blog in their website or just simply create a blog on any blogging platform?
Most blogging platforms, such as WordPress, are much easier to use than plain HTML site builders. They come in templates that look good and have plenty of features right out of the box. At the same time, some templates are fairly easy to customize, even for those of us who don’t know any coding. Blogs have made web masters obsolete.
