Monday, August 15, 2011


When I wrote on my facebook profile that I am a blogger, I got many comments from my friends who were at sea as to whom a blogger is and what blogging is all about. It looked weird to them! Most Ghanaians have never heard of blogging or what a business blog can do for them,so today I decided to write on the benefits of a high quality blog and why every business in Ghana should at least have a blog.  I must confess, I read a lot of articles from Ghanaian Bloggers and their posts are very impressive, what is left is to form an active community of Ghanaian Bloggers to brand Ghana online! What do you think?

What is a Blog?
Well, if you do not know what a blog or blogging is, blog or weblog is just a platform where you published articles online on a product you are offering or a service you want to deliver. It also is the art of writing regularly on topic or field of interest with the view of sharing them with your audience or people in the same niche. This means you can blog on anything, football,arts, Ghanaian entertainment Industry, Ghanaian history and culture, Ghanaian businesses or just anything Ghana or a passion you have in a chosen field.

What do you need to be Blogger?

All that is required to get started in the blogging community is good communication skill, a flair for writing and a computer with internet connection.
If you are a business who wants an online presence, maybe you should consider  creating a blog and start posting on it. Well, if you do not know how it is done, or need an expert to handle those needs, just call THE THINKERS' INK and we would do that for you free of charge.

Benefit of A Blog

So what are the benefits of having a blog? Or what benefit does your company derive if it embeds a blog in their website or just simply create a blog on any blogging platform?

  • Search-engine Friendly
Blogs get indexed and ranked in search engines faster than static HTML sites. One way to increase the traffic to your business website is to add a blog.
  • Interactivity
Because a blog has many features that allow your readers to interact with you and with each other, a blog is an effective tool for building a community of like-minded individuals who are all interested in your field. They make the ideal prospects, because they’re already tuned into you.
  • Share-ability
Blogs have functionalities that make it very easy for you and your readers to share links to your blog posts. For example, you could link your blog’s RSS feed to your Twitter, LinkedIn and Facebook accounts. Your readers could share the link to your blog post with a click of a button.
This makes it much easier for you to reach new audiences and tap into other people’s social networks.
  • Easy to Use and Customize
Most blogging platforms, such as WordPress, are much easier to use than plain HTML site builders. They come in templates that look good and have plenty of features right out of the box. At the same time, some templates are fairly easy to customize, even for those of us who don’t know any coding. Blogs have made web masters obsolete.
  • Multimedia
It’s also easy to add multimedia elements to a blog. These may include photo galleries or slideshows, audio recordings, and video. You can display your Flickr or Facebook albums automatically on your blog. You can also easily embed YouTube videos — yours or other people’s — into your blog.
  • Inexpensive
You can get a blog up and running for under $10 a month, at The Thinkers’ Ink for writing contents for your blog ,that is if you need a good web content writer or are too busy to write. You can no longer make the excuse that you can’t afford a blog.
  • Authority
A good blog will help establish you as an authority in your field. What better way to demonstrate your expertise in a subject than to publish content-rich articles on your blog regularly for months or even years.
  •  Opportunities
An established blog will attract plenty of potential partners and other opportunities for you. These may include advertisers, joint venture partners, speaking engagements and other opportunities to reach other people’s audiences, and even paid consultancies and gigs.

 What Next?
To you want to build credibility and authority in your chosen field? Or perhaps you have created a blog and need someone to write content-rich articles for you? Contact THE THINKERS' INK and we would help take your business to the next level. The Thinkers’ Ink, Thinking Solutions, Transforming Generations.