Tuesday, October 13, 2009

PERSONAL BRANDING

I entered into a shopping mall one lovely, Friday afternoon, to get some washing powder for my clothes during the weekend. I stood in front of these varieties of washing powder and was confused,simple because I did not know what to go for, till finally I settled for one.
What did you think made me confuse? You are right; there were so many brands of washing powder I did not know what to go for. How then did I settle for one? The answer, the way it was package.
So you see, just like the washing powder I settled for, you are also a BRAND, who will go for you?
DEFINITION;
Personal branding describe the process by which individuals and entrepreneurs distinguish themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether personal or professional ,and then leveraging it across platforms with a consistent message and image to achieve a specific goal.
Importance;
It enables individuals build self confidence and credibility ,enhance their recognition in their field and makes you sell yourself on every available platform.
Tips on Personal Branding:
• Build a strong self esteem be confidence about yourself and want you do,talk as if you have achieved the things you purposed for.
Have a Destination:
Always make avenues for people to reach you without much struggle, to know you and what you are about, offer to give people your email address, your complimentary card, have a face book account,or blogger account and join other social networks.
Be innovative:
In a world where every body may be doing the same thing, the person who breaks the trends is the king of the day, come out with new things all the time, use your brain power think outside the box and be inventive .
Learn a New Language:
I once watch an interview of an Italian immigrant in Ghana, who has been in the country for only a month but can speak the twi, the most popular local dialect which even most Ghanaians cann’t speak. There and then , I became glued to my set listening to every bit of word He will say.
In this 21st century it is suicidal to rest on one language thinking you can make it big everywhere, if possible take course in languages you would want to master in order to gain visibility.
Learn a New skills
In this world of information technology you need to be abreast with computing and know at least one programming language , the world is now a global village and as the golden rule says;”he who makes the gold rule.” Make the precious gold now ,be excellent in a musical instrument , learn how to swim and the way to the top would be a smooth one.
Build and learn constantly
The more you build your personal ability ,the more your brand can offer.Learn from all the sources that matter
Read great self help books,listen to motivational messages ,learn how to absorb information that matter to what you are passionate about and memorize information most people would likely forget

1 comments:

karim said...

Very thoughtfull post on Self Improvement. It should be very much helpfull.

Thanks,
Karim - Positive thinking

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