Has your business in Ghana developed and implemented its brands,or you don’t not think of branding as you believe the business would sell by its self. When you enter a shop to buy a shoe or an item let's say rice, would you go in for the one you have never heard of or you would prefer the one every child on the street is talking and shouting its name? Well, you guess is as good as mine. Branding your business sets you apart from your competitors and you should take advantage of it.
What is branding?
Brand marketing is the method and the means by which you propel your business into the public consciousness,it just a means of shouting your business identity that it becomes a house hold name.Just imagine waking up in the morning, you switch on the television at Founder of The Thinkers’ Ink is talking about taking your business online, you tune in to your favorite radio station to listen to the morning news, and it is the voice of the PR of The Thinkers Ink talking about why Ghanaian businesses should encourage the use of social media in Ghana.Now you finally Google to find out how to brand your business online in Ghana, and on top of the ranking is The Thinkers’ Ink showing how to do just that.What would you Do? I Guess RightDespite common belief branding a business is much more than your logo.A logo is one aspect of your business brand but there is much more to it than that. Your business brand is how customers perceive and think about your business. This may include several factors such as how you answer the phone call; how you treat your customers, to the overall look and feel of your business all contribute to your business brand.
Why develop a Business Brand?
Most Ghanaian businesses do not care about how customers or potential clients perceive them,but is branding important at all? Developing a brand for your business will help you have a clear vision of how you want your business to be perceived by clients and potential clients. Once you have a clear vision of how you want your business to be perceived you can then build a brand that achieves that vision. When developing your business brand from Ghana,you will have to determine the emotions and thoughts that stir in a client’s mind when they think about your business. Of course you want your brand to create good thoughts and emotions in the minds of clients and potential clients and even first time visitors of your office or website. For this reason creating a well thought out brand can be valuable to your business.What Next?
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